![The Journey of Shayde Beauty: An Interview with CEO Shay Paresh](https://www.stratigists.com/images/cebaa0bc22c283ea4f451496edc06e81.png)
The Journey of Shayde Beauty: An Interview with CEO Shay Paresh
Shayde Beauty's story began with Shay Paresh's own personal struggles. As a woman of color, she found it challenging to find makeup products that catered to her specific skin tone. Frustrated by the limited options available, Shay set out on a mission to create a brand that would bridge this gap in the market. "I wanted to create a brand where everyone could find their perfect shade, regardless of their complexion," Shay reflects.